Welcome to the Wattyl Test Lab

https://vimeo.com/363686473

Problem / How could Wattyl stand out against its competitors who all show the same paint-ad cliches of messy dogs, terror kids and clumsy DIYers?

Solution / Rather than showing paint in our consumers' hands, we took viewers behind the scenes and inside the official Wattyl Test Lab to demonstrate the extreme lengths taken when testing it.