
HELPING TO HELP OTHERS
Client: HelpPay
PROBLEM
HelpPay, an Australian fintech app, aims to make bill sharing simple and stress-free by enabling users to seek financial assistance from their community. While their app was innovative, they struggled to clearly communicate their value to investors, limiting their ability to gain traction in the competitive fintech market.
SOLUTION
Visto Collective worked with HelpPay to elevate their brand presence by creating a professional and compelling investor pitch deck. Through strategic storytelling and impactful design, the pitch document highlighted HelpPay’s unique value proposition, market opportunity, and social impact. Clear, concise messaging ensured complex ideas were presented in a way that resonated with both investors and stakeholders.
RESULTS
The new pitch materials gave HelpPay the confidence to present their story effectively to investors and communicate their vision clearly to their audience.
"Visto Collective used their advertising and marketing expertise to structure, re-write and craft our deck so it could be easily understood by investors, consumers and potential partners. They also expanded on our brand’s design and really brought our product’s offering to life. We’re excited to keep working with them in the future."
Andrew Ellett - Co-Founder, HelpPay
"Visto Collective's work is absolutely first class. Their consultative approach and the work delivered is fantastic - and is what keeps us coming back to them with more projects."
Rowan Wilde - Co-Founder, HelpPay


WHAT WE DID
Developed and designed an investor pitch document.
Refined, restructured and improved the presentation’s content.
Expanded and elevated the brand’s visual identity.
Visualised complex data in an easy-to-understand manner.