A WARM NEW WELCOME

Client: Ladies Insolvency Professionals

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PROBLEM

Ladies Insolvency Professionals, a not-for-profit organisation dedicated to empowering women in the Insolvency and Restructuring industries, was losing relevance and struggled to connect with new members due to its outdated identity.

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SOLUTION

Visto Collective collaborated with Ladies Insolvency Professionals to revitalise their brand identity, aiming to inspire positivity and inclusivity. The project encompassed the development of comprehensive brand guidelines, a modern website redevelopment, and the creation of additional marketing collateral. These elements were designed to present a cohesive and engaging image that resonates with current and prospective members, strengthening Ladies Insolvency Professionals’ presence in the industry.

 

RESULTS

The rebrand marked the beginning of a new chapter for Ladies Insolvency Professionals, coinciding with the induction of new committee members. The updated branding successfully conveyed a modern and positive edge in an industry often perceived as formal and conservative. This resulted in an increase in interest from organisations wanting to sponsor the networking events and attracted high-quality speakers eager to participate. The refreshed brand also resonated strongly with younger women entering the Insolvency and Restructuring industries, creating anticipation and excitement for future events.