CHEF FRUIT & VEG

A NEW IDENTITY FIT FOR A CHEF

In the highly saturated market of fresh produce delivery, Chef Fruit & Veg was fading in the background amongst all the competition. 

 

Through a competitor review, we found the solution was to provide a brand overhaul that separated Chef Fruit & Veg from the masses and give them identity that would reflect their premium offering of chef-curated produce boxes. 

 

We created a refined typographic logo and paired it with vibrant colours, bespoke illustrations and authentic photography. The new branding was applied to their website, social channels and other marketing collateral. 

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