CHEF FRUIT & VEG
A NEW IDENTITY FIT FOR A CHEF
In the highly saturated market of fresh produce delivery, Chef Fruit & Veg was fading in the background amongst all the competition.
Through a competitor review, we found the solution was to provide a brand overhaul that separated Chef Fruit & Veg from the masses and give them identity that would reflect their premium offering of chef-curated produce boxes.
We created a refined typographic logo and paired it with vibrant colours, bespoke illustrations and authentic photography. The new branding was applied to their website, social channels and other marketing collateral.