CHEF FRUIT & VEG
A NEW IDENTITY FIT FOR A CHEF
In the highly saturated market of fresh produce delivery, Chef Fruit & Veg was fading in the background amongst all the competition.
Through a competitor review, we found the solution was to provide a brand overhaul that separated Chef Fruit & Veg from the masses and give them identity that would reflect their premium offering of chef-curated produce boxes.
We created a refined typographic logo and paired it with vibrant colours, bespoke illustrations and authentic photography. The new branding was applied to their website, social channels and other marketing collateral.
WHAT WE DID
Conducted a competitor review and identified new brand positioning.
Created new logo, branding and custom illustrations.
Redesign and refreshing of the website.
Design mailer flyer and social media posts.