A Warm New Welcome

THE PROBLEM

Ladies Insolvency Professionals, a not-for-profit organisation dedicated to empowering women in the insolvency and restructuring industries, was losing relevance. An outdated identity was making it difficult to connect with new members and present the organisation as a credible, modern force in its field.

THE SOLUTION

Visto Collective revitalised the Ladies Insolvency Professionals brand from the ground up, with a focus on positivity and inclusivity. The project delivered comprehensive brand guidelines, a full website redevelopment, and a suite of supporting marketing collateral. Every element was designed to present a cohesive, engaging identity that would resonate with both existing members and the next generation of women entering the industry.

THE RESULT

The rebrand coincided with the induction of new committee members and marked a genuine turning point for the organisation. The refreshed identity attracted increased interest from sponsors wanting to partner on networking events and drew high-quality speakers eager to participate. Importantly, the new brand resonated strongly with younger women entering the insolvency and restructuring industries, generating renewed excitement and anticipation around the organisation's future.