A New Identity, Moving Forward

THE PROBLEM

With most hospital referrals still delivered by hand, ConsultMed saw the opportunity to transform the way healthcare is delivered through a digital referral system. To attract investment, they needed a brand that matched the ambition of the product, and a pitch that could explain a complex system clearly to investors.

THE SOLUTION

Visto Collective developed a new brand identity for ConsultMed, designed to be credible, modern and easy to trust in a healthcare setting. The centrepiece was the investor pitch deck. We shaped the flow and the story, simplified a complex system into a clear narrative, and designed a deck that communicated the problem, the opportunity and ConsultMed’s solution with confidence. A set of custom graphic icons made the key benefits instantly understood. The new brand was then rolled out across their website and supporting marketing materials.

THE RESULT

ConsultMed came away with a cohesive brand and an investor pitch deck that clearly communicated their vision for digital healthcare. The new identity gave them a consistent, professional presence across every touchpoint and the tools to present their opportunity to investors with confidence.